Life in Mesa > Transportation
Mesa, a city on the move
By Dolores Tropiano
Phoenix-Mesa Gateway Airport:
Allegiant Airlines offers affordable and convenient flights to over 30 of America’s favorite small cities.
Mesa is the 38th largest city in the country and in recent years has acquired big-city bragging rights. Now, driven by a forward-thinking leadership team, the city is revving up its strategy for an expanded transportation system.
“Whether it’s the airport or the light rail you’re talking about, there are a couple of things at play here,” said Bill Jabjiniak, Mesa’s economic development director.
“First, there is great vision going on the elective level. Having a city council focused and going in one direction doesn’t happen often. And we have great leadership with the mayor, who has a very regional and statewide vision.”
With 446,000 people in a 136-square-mile area, the city got on board when the METRO light rail proposal initially came to town. The track ends at Dobson Road but a $200 million extension of 3.1 miles will take travelers through downtown to Mesa Drive by 2016, and potentially extend 1.9 miles to Gilbert Road. Mesa has allocated $370,000 towards extending its bus system to employment centers in the East Valley.
The city is also setting its sights higher for the Phoenix-Mesa Gateway Airport, named 2012 Airport of the Year and generated a record $1.3 billion economic benefits in 2013.
The airport recently added on 30,000-square-feet of space and two more gates and the city will put $65 million into the new Gateway Freeway, which will run from the Loop 202 to Ellsworth Road and eventually Florence.
“We decided to truly think of ourselves as a large metropolitan area and any metropolitan area has a multitude of transportation options,” said Mesa Mayor Scott Smith.
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While you could certainly name the economy or inadequate marketing as the culprit, I’d like to suggest a third alternative. It may be the constraints of the billable hours model that keep you from your financial goals.
Let’s face it, there are only so many hours you can actually bill to clients. For example, the national average for consultants is 22 billable hours per week. You can only raise your rates so high and still find enough customers. And if you spend more time on marketing, that’s less time you have available to bill.
But there’s a way out of this trap. No matter what type of business you’re in, you can use intellectual property to crack the billable hours ceiling. Here are just some of the ways to start tapping into this resource today:
Package your process. What if every time you began work with a new client, they paid an up front fee before you spent even one hour with them? If you sell a wholesale jerseys process rather than your time, clients will pay for access to your previously developed materials. Examples are workbooks, forms, assessments, surveys, games, self paced programs, and train the trainer cheap nhl jerseys packages.
Give a class. When you assemble a group of people to learn together, you can earn more per hour than working with them separately. Classes can be given at your office, at a rented (or borrowed) facility, on the phone, or on the web. Your market for classes is not just your clients think about what you could teach your colleagues as well.
Record a tape, CD, or video. The simplest way to make recordings is to capture your live classes or speaking engagements on audio or video. Make your unedited recordings available immediately on the web or by phone. More polished recordings can be made with the help of a local cheap nba jerseys china studio or editor, or you can learn to do this yourself with the right equipment.
Write a white paper, workbook, or booklet. A simple 20 page booklet might have as few as 4000 words in it. If you’ve written four articles to promote your business, you’ve probably already written this much. These are perfect formats for e books, which cost you nothing to print. This might seem an impossible task, but if you write one page a day, five days a week, at the end of a year you’ll have a full length book. You don’t have to wait until your book is finished to start selling excerpts as articles and white papers.
Market other people’s products. If you don’t yet have your own product, don’t let it stop you. You can begin earning passive income by selling other people’s books and tapes, becoming a re seller for software or assessment tools, licensing someone else’s process, or joining affiliate programs.
Any of these products can be marketed in conversations with prospects and clients, in your standard marketing kit, in cheap authentic jerseys mailings or newsletters, on your outgoing voice mail message, and on your web site.
If you’ve been counting on hourly fees for your entire income, you may be surprised at the impact developing your intellectual property will have. It will add not only to your revenue, but also your professional credibility. And in poor economic times, you will find that prospects who hesitate to pay for personal service will still purchase classes and information products.Articles Connexes：
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